KR101863669B1 - Method and apparatus for providing user customized multimedia contents based on user's environment information - Google Patents

Abstract

The present invention relates to a method and apparatus for providing user-customized multimedia contents based on user environment information. A method of providing user-customized multimedia contents based on user environment information includes receiving a request for a multimedia contents service application from a multimedia contents service server and transmitting the multimedia contents service application directly or through a relay server The multimedia content application may provide a music recommendation service to a multimedia content recipient corresponding to a receiving terminal, and the music recommendation service may include multimedia content matching the music listening preference information considering user environment information of the multimedia content recipient It is possible to recommend music having information.

Description

[0001] The present invention relates to a method and apparatus for providing user-customized multimedia contents based on user environment information,

The present invention relates to a method and apparatus for providing customized multimedia content based on user environment information. And more particularly, to a method and apparatus for providing multimedia contents adaptively to a user based on user environment information by combining a real time music broadcast service and a streaming radio service.

The development of wireless Internet and mobile terminals has enabled users to easily provide various kinds of services such as games, news, music, digital broadcasts, etc. anytime and anywhere with the increase of the number of users, and the amount of information consumed exponentially have. In order to efficiently utilize such a wide variety of information, it is important that the user can easily access desired information anytime and anywhere.

It is important to quickly provide users with information that the user is interested and wants to find out of the overflowing information. When the information that the user is interested in is accurately conveyed to the user, the user's information searching time may be reduced.

Currently, many personalized broadcast services are being provided through networks. Even though it is not a large broadcasting station, a multimedia contents consumption structure in which many users directly generate multimedia contents and other users consume the generated multimedia contents is formed.

Currently, there are various technologies for providing customized multimedia contents to users. However, it can not be said that the recommendation accuracy of the present technology used to accurately provide custom broadcasting, customized multimedia contents, etc. to users is high. Therefore, the user does not utilize the recommendation system much, but often uses the multimedia contents through a separate direct search instead of the recommended multimedia contents through the recommendation system.

It is an object of the present invention to solve all the problems described above.

It is another object of the present invention to provide multimedia contents suited to a user's taste more precisely without selecting a user's separate multimedia contents in consideration of user information, multimedia content characteristic information, and the like.

In addition, the present invention provides a method and system for providing a multimedia streaming service in which a response of a multimedia content recipient to music provided through a broadcasting service and a radio streaming service and user information of a receiver of multimedia contents are fed back in real time to be reflected in multimedia content characteristics information and user information, It is another object of the present invention to provide a multimedia content recipient with a multimedia content suited to the taste of the multimedia content recipient.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, a method of providing user-customized multimedia content based on user environment information includes receiving a request for a multimedia content service application from a transmitting terminal and / or receiving terminal, And transmitting the multimedia content service application to the transmitting terminal and the receiving terminal either directly or through a relay server. The multimedia content application may further include a step of transmitting, to the receiving terminal, The music recommendation service provides a recommendation service, which recommends music having multimedia content information matching music listening preference information considering user environment information of the multimedia content recipient can do.

According to another aspect of the present invention, a multimedia contents service server for providing user-customized multimedia contents based on user environment information includes a communication unit implemented for communication with a transmitting terminal and / or a receiving terminal, ) Connected to the multimedia content service application, wherein the processor receives a request for a multimedia content service application from the transmitting terminal and / or the receiving terminal, and transmits the multimedia content service application to the transmitting terminal and the receiving terminal directly or through a relay server Wherein the multimedia content application provides a music recommendation service to a multimedia content recipient corresponding to the recipient terminal, and the music recommendation service is a multimedia content recipient It can recommend music with a party environment, multimedia content information that matches the music listening tastes information regarding the information.

According to the present invention, multimedia content suitable for a user's taste can be more accurately provided without selecting a user's separate multimedia contents considering user information, multimedia content characteristic information, and the like.

In addition, the response of the receiver of the multimedia contents to the music provided through the broadcasting service and the radio streaming service, and the user information of the receiver of the multimedia contents are fed back in real time and reflected in the multimedia contents characteristic information and the user information, The multimedia contents suited to the taste can be provided to the receiver of the multimedia contents.

In addition, music corresponding to the service providing environment of the receiver of the multimedia contents can be provided to the receiver of the multimedia contents without setting the receiver of the multimedia contents separately.

1 is a conceptual diagram of a multimedia content recommendation system according to an embodiment of the present invention.
2 is a conceptual diagram of a multimedia content recommendation system according to an embodiment of the present invention.
3 is a conceptual diagram illustrating a specific operation of the multimedia contents service server according to the embodiment of the present invention.
4 is a conceptual diagram illustrating a specific operation of the multimedia contents server according to the embodiment of the present invention.
5 is a conceptual diagram illustrating a recommendation operation for a specific broadcast service / streaming radio service of a multimedia content server according to an embodiment of the present invention.
6 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents server according to an embodiment of the present invention.
FIG. 7 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents service server according to an embodiment of the present invention.
FIG. 8 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents service server according to an embodiment of the present invention.
9 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.
10 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.
11 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.
12 is a conceptual diagram illustrating a method of providing a music recommendation service based on sharing music preference information among multimedia content recipents according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

Hereinafter, in an embodiment of the present invention, music is disclosed as an example of multimedia contents for convenience of explanation. However, a recommendation method for a service based on multimedia contents other than music can also be performed by a method and apparatus for providing user-customized multimedia contents disclosed in embodiments of the present invention, .

1 is a conceptual diagram of a multimedia content recommendation system according to an embodiment of the present invention.

1, a multimedia content recommendation system for providing a user with a customized broadcast service (hereinafter referred to as a broadcast service) / customized streaming radio service (hereinafter referred to as a streaming radio service) is disclosed.

In the multimedia content recommendation system according to the embodiment of the present invention, the broadcasting service 100 and the streaming radio service 150 may be adaptively provided to the user.

The broadcast service 100 may be a personal music broadcast service. For example, the broadcasting service 100 may provide a broadcasting service for broadcast contents of a single creator or a medium-sized creator in the form of a multi-channel network (MCN) service. Specifically, a user (hereinafter referred to as a multimedia content provider) serving as a DJ (disc jockey) may exist for the broadcast service 100 and a user (hereinafter referred to as a multimedia content receiver) who listens to broadcasts transmitted by the multimedia content provider Can exist. The receiver of the multimedia contents may receive and provide at least one broadcast channel among a plurality of broadcast channels (or broadcastcasts) provided by each of the plurality of multimedia content providers.

The multimedia contents provider provides the selected music on the broadcasting service 100 to a terminal of the receiver of multimedia contents (hereinafter referred to as a receiving terminal) and transmits the personal multimedia contents combined with at least one of the messages, songs, ). ≪ / RTI > Also, a chat service between the multimedia contents provider and the multimedia contents receiver on the broadcasting service 100 may be provided.

The streaming radio service 150 may be a service for providing music to a multimedia content recipient by a multimedia content service server without a multimedia content provider. As will be described later, the multimedia content service server can adaptively provide music to the user based on the music selection algorithm through the streaming radio service 150. The receiver of the multimedia contents can receive the music corresponding to the taste of the multimedia contents receiver continuously through the streaming radio service 150. The multimedia content service server may provide different streaming radio services 150 through each of a plurality of streaming radio channels.

In other words, the broadcasting service 100 provides the multimedia contents information generated by the transmitting terminal to the multimedia contents receiver, and the streaming streaming service 150 provides the multimedia contents determined by the multimedia contents server to the multimedia contents receiver .

In the multimedia content recommendation system, the broadcast service 100 and the streaming radio service 150 are not provided as separate services, but may be combined and operated to provide a music recommendation service to the users. Hereinafter, a multimedia content recommendation method based on an organic operation between a broadcast service 100 and a streaming radio service 150 according to an exemplary embodiment of the present invention will be described in detail.

2 is a conceptual diagram of a multimedia content recommendation system according to an embodiment of the present invention.

2, a multimedia content recommendation system for providing a customized broadcast service (hereinafter referred to as a broadcast service) / customized streaming radio service (hereinafter referred to as a streaming radio service) to a user is disclosed.

Referring to FIG. 2, the multimedia content recommendation system may include a transmitting terminal 200, a multimedia content server 220, and a receiving terminal 240.

The transmitting terminal (or the multimedia content transmitting terminal) 200 may be a user equipment (UE) of a multimedia content provider that is implemented to provide a broadcasting service. The transmitting terminal 200 may receive a multimedia content service application from the multimedia content service server (or application relay server) 220. The multimedia content service application can provide a broadcasting service on the transmitting terminal 200. [ Specifically, the multimedia content service application can provide a music selection and transmission service, a chat service, and a personal multimedia contents transmission service on the transmitting terminal 200.

The receiving terminal (or the multimedia contents receiving terminal) 240 may be a user device of a multimedia contents receiver receiving a broadcasting service and / or a streaming radio service. Similarly, the receiving terminal 240 may receive the multimedia content service application from the multimedia content service server (or application relay server) 220. The multimedia content service application may provide a broadcast service and / or a streaming radio service on the receiving terminal 240. The multimedia content receiver can receive a specific broadcast or a specific streaming radio service through a multimedia content service application. The receiver of the multimedia contents may be provided with at least one streaming radio channel selected from at least one of the recommended specific broadcasting or specific streaming radio channels. Alternatively, the receiver of the multimedia contents may directly receive a specific broadcast channel or a specific streaming radio channel.

The multimedia contents service server 220 may be implemented to provide multimedia contents to the multimedia contents receiver. The multimedia content service server 220 may include a processor operatively coupled to a communication unit and a communication unit implemented for communication with the transmitting terminal 200 and / or the receiving terminal 240. The processor receives a request for a multimedia content service application from the transmitting terminal 200 and / or the receiving terminal 240 and transmits the request to the transmitting terminal 200 and the receiving terminal 240, either directly or through a relay server, As shown in FIG. Hereinafter, the operation of the multimedia content service server may be performed based on a processor.

The multimedia contents service server 220 may be implemented to transmit the personal multimedia contents generated by the transmitting terminal 200 to the receiving terminal 240 through a specific broadcasting channel based on the multimedia contents service application. In addition, the multimedia contents service server 220 may provide a streaming radio service for a multimedia contents receiver on a streaming radio channel based on a multimedia contents service application.

In addition, the multimedia content service server 220 may be implemented to perform a recommendation function of a broadcast channel recommendation / streaming radio channel. The multimedia content service server 220 can provide a customized broadcast service / customized streaming service to a user through a broadcast channel / streaming radio channel recommendation function.

That is, the multimedia content application provides recommendation service information to the multimedia content recipient, and the recommendation service information is provided to the multimedia content recipient through a plurality of broadcast service channels and / or a plurality of radio streaming service channels, A broadcast service channel, and / or a recommended radio streaming service channel. The recommended radio streaming service channel may be a personalized channel (or a channel for only a multimedia content recipient), and may provide music to the receiver of the multimedia contents by considering only the taste of the receiver of the multimedia contents.

The recommended broadcasting service channel and / or the recommended radio streaming service channel may be a broadcasting service and / or a recommended radio streaming service matching a music listening preference information of a multimedia contents receiver among a plurality of broadcasting service channels and / or a plurality of radio streaming service channels Information.

The multimedia content service server 220 may utilize user information and multimedia content information for recommendation of a broadcast channel / streaming radio channel.

Specifically, the user information may include information on a user age, a user's gender, a user environment, a user's existing service utilization history, and the like. User age, and user gender may be information on the age and gender of the receiver of the multimedia contents. The user environment information may include information about a location / situation / time / season etc. at which the multimedia content recipient currently receives the broadcasting service / streaming radio service. The user's existing service use history information may include information on the broadcast channel and / or the streaming radio channel, the broadcast channel and / or the streaming radio channel received by the receiver of the multimedia contents, and the response information to the music.

The multimedia content information may include emotions, feelings for multimedia content (e.g., music), information about images / ideas associated with multimedia content, and the like. For example, the multimedia content information of a particular music may include information about music, feelings about music, other objects associated with music, and the like. For example, the multimedia contents information of a specific music may include various feelings such as 'pleasant', 'happy', 'depressed', 'sad', 'calm', 'peaceful', 'fast' / Feelings / ideas.

The multimedia content information may be generated by synthesizing reaction information of the multimedia contents recipients, analysis information on the multimedia contents themselves, response information on multimedia contents of various users existing on other webs, and the like.

3 is a conceptual diagram illustrating a specific operation of the multimedia contents service server according to the embodiment of the present invention.

3, a method of generating multimedia content information of a multimedia content service server is disclosed.

Referring to FIG. 3, a method for generating multimedia content information 350 for a specific music is disclosed in detail.

The multimedia content information 350 for music may include information related to the characteristics / characteristics of the music, and may be formed through a plurality of paths.

Specifically, the multimedia content information may include information about the emotion of the music, the feeling of the music, and other objects related to the music as the sub characteristics information.

The emotion information for music may include information related to the emotion of a person listening to music such as pleasure, happiness, sadness, depression, serenity, crying, laughter, and the like.

The feeling information on music may include information related to a person's feeling of music such as peace, fastness, slowness, quietness, dreamy, noisy, progressive, quiet,

Other object information related to music may be information associated with music, and information about images / ideas associated with music such as independents, independents, Olympics, etc., when the national anthem is heard. Another example could include information about associated images / concepts such as vacation, sun, beaches, etc., when listening to songs related to summer. Other object information related to the music may be generated in association with the lyrics when the lyrics exist in the music. For example, when words such as 'snow' and 'winter' are included in the lyrics more than the threshold number, 'eye' and 'winter' may be selected as other object information related to music.

As a method of determining the multimedia content information 350, the multimedia content information 350 for music may be generated based on the music response information 300 provided on the multimedia content service application.

For example, if a broadcast service is provided, a chat service between the multimedia content provider and the multimedia content recipient may be provided on the multimedia content service application. In this chat service, conversation about music-related information (for example, feelings / emotions, associative images / notions, etc.) provided through the broadcast service can be conducted. The multimedia contents service server may collect the conversation including the information about the music and generate the multimedia contents information 350 for the specific music.

As a specific example, a specific multimedia content recipient can apply to the multimedia content provider for Music A to enter a specific broadcast channel and soothe the depressed mood. The multimedia content provider can select music A and broadcast it on the corresponding broadcast channel. In the chat window of the broadcasting channel, information related to music A (for example, "I am strong", "I am excited", "I feel good", "I am weak when I am depressed" . The multimedia content service server may collect / manage information related to the music and then generate / manage the multimedia content information 350 for the music A.

The response of the multimedia content recipient to music played on the broadcast channel can be reflected as user existing service usage history information, which is one of the user information of the multimedia content recipient. Hereinafter, the user's existing service use history information may be utilized for selecting music to be provided to the receiver of the multimedia contents in the streaming radio service for the receiver of the multimedia contents. That is, in the multimedia content recommendation system, the broadcast service and the streaming radio service may not be provided as separate services, but may be organically combined to provide a music recommendation service to the receiver of multimedia contents.

In addition, multimedia content information 350 for music may be generated based on information 320 collected from various other webs as an alternative method of determining multimedia content information 350. [ The multimedia contents service server can extract information related to specific music and / or feelings / feelings / thoughts on specific music based on a big data processing process. For example, multimedia content information 350 for music may be generated by collecting relevant information about a particular music on a social network service (SNS) and extracting an impression of a particular music associated therewith. Specifically, a music source and a music video of a specific music A are provided among users on the SNS / portal service, and many users can comment on the feeling of music A, the feeling of music, and the idea / image related to music . The multimedia contents service server collects comment information about the music A and extracts comments having high relevance to the music A among the comments after collecting the comment information. The multimedia content service server can generate the multimedia content information 350 for the music on the basis of the comments having high relevance to the extracted music A. [

In addition, multimedia content information 350 for music can be generated by analyzing characteristics of music itself as another method of determining multimedia content information 350. [ The multimedia content server can extract the characteristic information 340 contained in the music itself such as the composition of music, the melody of music, the speed of music, the musical instrument used, the presence of the singer, the meaning of the lyrics, The multimedia content information 350 for the music may be generated based on the characteristic information 340.

That is, the multimedia content information 350 for music may be generated / managed based on the reaction information of the multimedia content recipients, the information about the music collected on the web, and the characteristic analysis information about the music itself.

Since the response to the same music may vary depending on the user, there may be a variety of views on the same music A as well. For example, there may be a user who judges that music A is 'exciting music' while a user who judges music A as 'sad music'. If there is an inconsistency in the evaluation of the music A, the lower characteristic information indicating the emotion exceeding the emotion threshold ratio in proportion may be determined as the multimedia content information 350 for the music A. [

As a concrete example, if the sentimental rating of the exciting music is 80%, the impression rating of the sad music is 20%, and the emotion critical ratio for determining the multimedia content information is 70%, the impression that the music A is sad music is noise information And is not included in the multimedia content information 350 for the music A, and can be temporarily held. The characteristic information of 'exciting' and 'sad' as the multimedia content information 350 for the music A is the multimedia content information 350 for the music A in the case where the impression ratio of the music A is 60%, the impression of the sad music is 40%, and the emotion critical ratio is 70% It can be held in the content information 350 not yet included as sub information. If the specific emotion exceeds the emotion threshold ratio through the additional information collection, the emotion may be determined as the multimedia content information 350 for the music A. [

The feeling information about the incongruent music, the feeling information on the music, the idea / image information on the music coexist as sub property information for the music and can be included in the multimedia content information 350.

4 is a conceptual diagram illustrating a specific operation of the multimedia contents server according to the embodiment of the present invention.

4, a method of generating user information of a multimedia content server is disclosed.

As described above, the user information may include information on a user age, a user's gender, a user environment, a user's existing service utilization history, and the like.

The user environment information 440 may include information on a service providing environment to the multimedia content receiver. Specifically, the user environment information 440 may include information on the location / situation / time / season of the receiver of the multimedia contents.

The location information 400 of the receiver of the multimedia contents can be obtained by interworking with a location information module such as GPS (global positioning system) of the receiving terminal. The location information module of the receiving terminal transmits the location information to the multimedia contents service server, and the multimedia contents service server can determine the current location of the multimedia contents receiver based on the location information 400. The receiver of the multimedia contents may register the location information 400 for the place (for example, house, company, etc.) of the receiver of the multimedia contents. The multimedia content service server may determine whether the registered location matches the location information 400 of the receiver of the multimedia contents to determine the current location of the user.

The status information 410 of the receiver of the multimedia contents may include information on the current status of the receiver of the multimedia contents. For example, the multimedia content recipient context information 410 may include specific contextual information 410 regarding whether the current multimedia content recipient is currently working, resting, moving, sleeping, and so on. The context information 410 of the receiver of the multimedia contents may be determined by being interlocked with the location information 400 of the receiver of the multimedia contents at present or may be determined by further considering whether or not the receiver terminal is moved.

The time information 420 of the receiver of the multimedia contents may be determined in consideration of the synchronized time information 420 between the multimedia contents service server and the reception terminal.

The seasonal information 430 of the receiver of the multimedia contents may be determined in consideration of the synchronized season information 430 between the multimedia contents service server and the receiving terminal.

The user's existing service usage history information 460 may include information on a broadcast channel, a radio streaming channel, and the like received by a receiver of a conventional multimedia content. In addition, the user's existing service use history information may include information on the music that the receiver of the multimedia contents has so far listened to, information on the response of the receiver of the multimedia contents to the listened music, and the like.

According to the embodiment of the present invention, the music listening preference information 470 of the multimedia content recipient can be determined based on the user environment information 440 and the user existing service usage history information 460. If the multimedia contents information of the music mainly received by the receiver of the multimedia contents includes the sub-characteristics information indicating 'stillness', 'slow tempo', etc., the music listening preference information 470 of the multimedia contents receiver is silent and has a slow tempo You can direct music. The music listening preference information 470 may have an information format similar to the multimedia content information.

For example, if the multimedia content information includes 'quiet', 'quiet', 'slow tempo', and the like, and the multimedia contents receiver mainly listens to the music having such characteristics, When included in the information, the user's music listening preference information 470 may also include subordinate information such as 'quiet', 'quiet', 'slow tempo', etc. as the lower information.

In addition, the music listening preference information 470 of the receiver of the multimedia contents may be determined based on the user existing service usage history information 460 in the same manner. Music preference information 470 is classified according to the user's situation by classifying the preferred music when the receiver of the multimedia contents is in the room (or home), the music preferred by the recipient of the multimedia content at the time of moving, the music preferred by the receiver of the multimedia contents, May be determined.

For example, if the specific multimedia content information 450 that the receiver of the multimedia contents mainly listens at home includes 'low', 'quiet', 'low tempo', etc. as sub characteristics information and the multimedia contents receiver mainly listens The specific multimedia content information 450 may include 'high tempo', 'exciting', 'positive', etc. as sub characteristics information. In this case, the user's music listening preference information 470 is also stored as sub information ('quiet', 'quiet', 'slow tempo'), external (fast tempo, And so on.

The multimedia contents service server can provide a personalized music service to the receiver of the multimedia contents on the radio streaming service in consideration of the music listening preference information 470 of the receiver of the multimedia contents and the multimedia contents information of the music stored / managed in the multimedia contents service server .

According to the embodiment of the present invention, it is possible to recognize not only the music that is selected and reproduced on the broadcasting service but also whether or not the DJ is singing in the broadcasting service, Information 450 and user information may be set. That is, when the DJ is singing, the multimedia content information 400 and the user information can be generated based on the response to the music by considering the music to be reproduced in the selected music. In the broadcast service, when the DJ's moment is analyzed to recognize whether or not the DJ is performing the song, the DJ can recognize that the melody (or change in the pitch) is detected over a certain period of time.

5 is a conceptual diagram illustrating a recommendation operation for a specific broadcast service / streaming radio service of a multimedia content server according to an embodiment of the present invention.

5, a method of recommending a broadcasting service / streaming radio service in consideration of music listening preference information of a multimedia contents receiver is disclosed. In particular, it is assumed in FIG. 5 that the multimedia content recipient first accesses a specific broadcast channel or a specific streaming radio channel and the user information of the multimedia content recipient does not exist.

Referring to FIG. 5, a multimedia content receiver can access a specific broadcast channel or a specific streaming radio channel (step S500).

The receiving terminal of the receiver of the multimedia contents can access the multimedia contents service server based on the multimedia contents service application installed in the receiving terminal.

A specific broadcasting channel or a specific streaming radio channel is selected based on the multimedia content service application installed in the receiving terminal, and the multimedia contents service server provides a broadcasting service / streaming radio service through a specific broadcasting channel selected as the receiving terminal or a specific streaming radio channel can do.

The user information of the receiver of the multimedia contents is generated (step S510).

The multimedia content recipient may access the specific broadcast channel / specific streaming radio channel and listen to the music provided by the specific broadcast channel / specific streaming radio channel. In addition, a response to music provided by a particular broadcast channel / specific streaming radio channel may be provided. The service utilization history information of the receiver of the multimedia contents can be collected and generated through the process of using the broadcasting service / streaming radio service.

In addition, the user environment information of the receiver of the multimedia contents corresponding to the listener of the music can be collected in parallel and generated as user information. That is, the music (or the multimedia content information about the music) heard by the receiver of the multimedia contents may be generated / managed by matching or corresponding to the user environment information of the receiver of the multimedia contents.

The music listening preference information of the receiver of the multimedia contents is determined based on the user information of the receiver of the multimedia contents and the multimedia contents information (step S520).

The user's music listening preference information can be determined based on the user's existing service use history information and user environment information of the receiver of the multimedia contents. As described above, if the multimedia contents information of the music that the multimedia contents receiver mainly hears includes sub property information indicating 'pleasant', 'exciting', 'fast tempo', etc., the music listening preference information of the receiver of the multimedia contents You can direct music that is fun / exciting / fast.

In addition, since the location information of the user corresponding to the music, the time information of the user, and the user's situation information are collected in parallel and generated as the user information, the multimedia contents receiver can be stored in the room The music preference information of the user can be determined by classifying the preferred music when the user is present, the music preferred by the recipient of the multimedia content when moving, and the music preferred by the recipient of the multimedia content.

Information on the recommended broadcasting channel / recommended streaming radio channel is provided based on the music listening preference information of the receiver of the multimedia contents (step S530).

The multimedia contents service server can provide information on a recommended broadcasting channel / recommended streaming radio channel suitable for the receiver of the multimedia contents based on the music listening preference information of the multimedia contents receiver.

The multimedia content service server can define and manage attribute information on the provided broadcast channel and the streaming radio channel.

Specifically, the multimedia content server can define attribute information of a broadcast channel based on information on music played on the broadcast channel. In addition, the multimedia content server can receive streaming radio data based on information on music played on a streaming radio channel, Attribute information of the channel can be defined. The attribute information of such a broadcast channel / streaming radio channel may be similar to the above-described multimedia content information. The multimedia content information of music reproduced in the streaming radio channel is collected and the lower characteristic information occupying more than the threshold ratio can be defined as the attribute information of the broadcasting channel. For example, if music above a threshold rate (e.g., 80%) in a particular streaming radio channel is music with 'quiet' sub-characteristics information, the property information of the streaming radio channel may be 'quiet'.

Therefore, if the broadcast channel / streaming radio channel having the property information of the broadcast channel / streaming radio channel is defined and the property information matching the music listening preference information of the receiver of the multimedia contents is the recommended channel / Can be determined.

The recommendation of a streaming radio channel may mean that the recommended streaming radio channel provides a streaming radio channel only for the multimedia content receiver as described above. Or a streaming radio channel may mean recommending and providing a streaming radio channel by grouping a multimedia streaming radio channel with a multimedia content recipient and other multimedia content recipients having similar tastes to the multimedia content recipient.

6 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents server according to an embodiment of the present invention.

6, a method of recommending a broadcasting service / streaming radio service in consideration of music listening preference information of a multimedia contents receiver is disclosed. In particular, FIG. 6 discloses a method in which user information of a multimedia content recipient exists and a user's response is reflected in real time after feedback to recommend a broadcast service / streaming radio service to a multimedia content recipient.

Referring to FIG. 6, information on a recommended broadcasting channel / recommended streaming radio channel is provided based on the first music listening preference information of the multimedia content recipient (step S600).

The receiver of the multimedia contents that is provided with the broadcasting service / streaming radio service through the multimedia contents service server can have the first music listening preference information. As described above, the first music listening preference information of the multimedia content recipient can be determined based on the first user information and the first multimedia content information of the receiver of the multimedia contents.

The multimedia content service server may recommend a broadcast channel / streaming radio channel to the receiver of the multimedia contents based on the first music listening preference information.

The first user information and / or the first multimedia content information is re-determined on the basis of the response to the music fed back by the receiver of the multimedia contents (step S610).

The receiver of the multimedia contents can reset the user's existing service usage history information among the user information of the receiver of the multimedia contents based on the response to the music provided on the connected broadcast channel / streaming radio channel. Specifically, when the receiver of the multimedia contents preferences the response to the still music, the information on the preference response of the receiver of the multimedia contents is reflected in the service usage history information of the first user information, and the first user information is set as the second user information .

In addition, the first multimedia content information for the music may be reset based on the response to the music provided on the broadcast channel / streaming radio channel accessed by the receiver of the multimedia content. For example, when the receiver of the multimedia contents responds to the music to be silent music, the response of the receiver of the multimedia contents may be reflected to the first multimedia contents information of the specific music and may be reset to the second multimedia contents information.

The second music listening preference information of the multimedia content recipient may be determined based on the second user information and the second multimedia content information of the receiver of the multimedia contents (step S620).

The second music listening preference information of the multimedia content recipient may be determined based on the second user information and the second multimedia content information of the receiver of the re-established multimedia content. The multimedia content service server may recommend a broadcast channel / streaming radio channel to the receiver of the multimedia contents based on the second music listening preference information.

FIG. 7 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents service server according to an embodiment of the present invention.

FIG. 7 illustrates a method for providing a broadcast channel / streaming radio channel matching the current mood of a receiver of multimedia contents in consideration of the priority of user information. Even if existing music content preference information of the receiver of the multimedia contents exists, the current mood of the receiver of the multimedia contents is reflected most preferentially so that the broadcasting service and the streaming radio service can be provided to the user.

For example, the receiver of the multimedia contents may have the existing service usage history information of the user who listened to the silent music, but the receiver of the multimedia contents may want to listen to the music at the present time. In this case, it is possible to preferentially reflect today's musical taste of the receiver of the multimedia contents or to provide a broadcasting service / radio streaming service to the receiver of the multimedia contents by weighting.

Referring to FIG. 7, the multimedia content service server can collect the current reaction to the broadcast channel of the receiver of the multimedia contents, the current response to the streaming radio channel of the receiver of the multimedia contents, and determine the current music listening preference information 700. The current music listening preference information may be information determined based on the user's existing service use history information for a predetermined period (for example, one day) based on the current time point.

If the current music listening preference information 700 does not conflict with the music listening preference information 720, the multimedia content service server may provide the streaming radio service 740 by reflecting the music listening preference information 720.

Conversely, if the current music listening preference information 700 is inconsistent with the music listening preference information 720, the multimedia content service server may provide the streaming radio service 740 by reflecting the current music listening preference information 700.

Whether or not the current music listening preference information 700 and the music listening preference information 720 are inconsistent depends on the lower characteristic information indicated by the current music listening preference information 700 and the lower characteristic information indicated by the music listening preference information 720 And may be determined based on whether there is a contradiction between the information. For example, if the music listening preference information 720 indicates 'low tempo', 'quiet', and the current music listening preference information 700 indicates 'slow tempo', the current music listening preference information 700 ), The multimedia content service server may provide the streaming radio service 740 by reflecting the music listening preference information 720.

As another example, when the music listening preference information 720 indicates' quiet 'and' the music listening preference information 700 indicates' fast tempo 'and' exciting ' When there is contradictory lower information between the information 700 and the music listening preference information 720, the multimedia content service server preferentially reflects the current music listening preference information 700 to provide the streaming radio service 740 have. The inconsistency between the sub information can be determined based on the relation information between the sub information managed and set by the multimedia content server.

When a contradiction occurs between the current music listening preference information 700 and the music listening preference information 720, the multimedia content service server re-sets the user information of the multimedia content recipient through a separate determination, The music listening preference information can be reset.

FIG. 8 is a conceptual diagram illustrating a recommendation operation for a specific broadcasting service / streaming radio service of a multimedia contents service server according to an embodiment of the present invention.

8, when a contradiction occurs between the current music listening preference information and the music listening preference information, the multimedia content server resets user information (for example, user existing service usage history information) of the multimedia content recipient through a separate determination And resetting the music listening preference information of the user in accordance with the resetting of the user information.

Referring to FIG. 8, when the multimedia contents server determines that a contradiction occurs between the current music listening preference information 800 and the music listening preference information 820, re-determination of the user environment information may be performed.

The multimedia content server determines whether the current user environment information (user location / situation / time / season, etc.) 840 of the multimedia content recipient is the same as the user environment information 860 when generating the music listening preference information 820 Similarity) can be performed.

If the user environment information 860 and the current user environment information 840 are the same at the time of generating the music listening preference information 820, the user experiences an inconsistency with the existing music listening preference information 820 and the user hears The user can add information about the music to the existing service utilization history information of the user. The user's existing service use history information that the user has listened to the music in which such inconsistency has occurred can be managed as noise information as a temporary change.

In this case, the multimedia contents service server transmits music having the multimedia content information matching the current music listening preference information 800 to the receiver of the multimedia contents receiving the streaming radio service in a critical number of times, Can be clearly identified. If the user's existing service use history information is continuously accumulated and exceeds the threshold ratio, the multimedia content information of the music in which the inconsistency occurs is also reset to the music listening preference information 820 of the user Lt; / RTI >

For example, if the music content preference information 820 of the multimedia content recipient indicates music that is pleasant / exciting / fast in the first user environment, and that the multimedia content recipient in the first user environment currently has calm / . In this case, the record of listening to the still / sad music under the first user environment can be added as the existing service use history information of the user. If the still and / or sad music has been continuously added to the list of recorded music in the first user environment and exceeds the threshold ratio, the music content preference information of the multimedia content recipient is silent / pleasant / tempo-fast in the first user environment, It can be changed to pointing to sad music.

If the user environment information 860 and the current user environment information 840 are different when generating the music listening preference information, the music listening preference information 820 can be reset in consideration of the music listening preference information for the current user environment have.

For example, the multimedia content recipient's music listening preference information 820 may indicate music that is enjoyable / exciting / tempo-fast in a first user environment (e.g., a commute) The user at home) can hear quiet / sad music. In this case, the record of listening to the still / sad music under the second user environment is added as the existing service usage history information of the user, and the music listening preference information 820 under the second user environment of the multimedia receiver is used to store still / You can tell. Thereafter, the multimedia content service server may provide still / sad music to the multimedia content recipient in a second user environment.

Hereinafter, a method for determining music preference information of a user based on user environment information based on user environment information will be described in detail.

9 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.

9, a method for determining music listening preference information in consideration of location information 900 among user environment information is disclosed.

Referring to FIG. 9, the multimedia contents service server can determine the location of the multimedia contents receiver by determining the location of the multimedia contents service server within the set time interval. The receiving terminal of the receiver of the multimedia contents can generate the location information 900 and the generated location information 900 can be transmitted to the multimedia contents service server and managed.

For example, if the multimedia content service server repeats the place where the receiver of the multimedia contents stays from 12:00 pm to 6:00 am, the location can be judged as the home of the multimedia contents receiver. In addition, when the place where the multimedia contents recipient stays from 10:00 am to 6:00 pm is repeated, the place can be judged to be the main social activity place such as the work / school of the receiver of the multimedia contents.

The multimedia content service server may classify the location of the multimedia content recipient on the basis of a specific location and determine the music listening preference information for each location of the multimedia content recipient in consideration of the multimedia content information of music that the recipient of the multimedia content hears at a specific place .

Specifically, the multimedia content service server receives the multimedia content information of the music that the multimedia content recipient has listened to in the first place (e.g., home) 910, The listening preference information 915 can be determined. In a similar manner, the multimedia content server may acquire second music listening preference information of the multimedia content recipient at the second location 920 in consideration of the multimedia content information of the music that has been listened to at the second location (e.g., company) 920 925) can be determined.

The multimedia content service server determines the similarity between the first music listening preference information 915 in the first place 910 and the second music listening preference information 925 in the second place 920, It is possible to judge whether or not management of separate music listening preference information is necessary.

The degree of similarity between the first music listening preference information 915 and the second music listening preference information 925 is calculated based on the lower characteristic information included in each of the first music listening preference information 915 and the second music listening preference information 925 . ≪ / RTI > The more similar or similar sub characteristic information among the music listening preference information is, the higher the degree of similarity can be.

For example, the first music listening preference information 915 in the first place (e.g., home) 910 and the second music listening preference information 915 in the second place (e.g., company) The multimedia content service server can manage the music listening preference information integrally without managing the music listening preference information for each location information.

The first music listening preference information 915 in the first place (e.g., home) 910 and the second music listening preference information 925 in the second place (e.g., company) 920 If the degree of similarity is low, the multimedia contents service server may manage the music listening preference information according to the location information, and may provide different music to the multimedia contents recipient at different locations.

Further, the first music listening preference information 915 in the first place (e.g., home) 910 and the second music listening preference information 925 in the second place (e.g., company) 920 ), The multimedia contents service server may periodically provide music having different multimedia contents information selectively for individual places in order to check the taste of the multimedia contents receiver so that the multimedia contents service server can again check the taste of the multimedia contents receiver have.

For example, music having multimedia content information that is not similar to the music listening preference of the receiver of the multimedia contents may be provided in the first place 910 or the second place 920 and the response to the selection may be confirmed, The user can re-confirm the music listening tastes of the multimedia contents receiver, or extend the range of the music listening taste of the multimedia contents receiver. In this way, the receiver of the multimedia contents can not only listen to the music corresponding to the fixed music listening preference, but also can help expand the music listening preference suitable for the user.

In other words, the multimedia contents service server can determine the location information by considering whether the multimedia contents receiver is located at a specific place repeatedly in a predetermined time interval. The location information may include first specific location information and second specific location information. The multimedia content service server sets the first music listening preference information 915 in consideration of the first user existing service usage details of the multimedia content recipient in the first specific location information, and the multimedia content service server sets multimedia preference information The second music listening preference information 925 can be set in consideration of the second user existing service use details of the content receiver.

The first music listening preference information is determined by further considering the first multimedia content information (e.g., music that can be heard at home) related to the first specific place, and the second music listening preference information is determined by considering the first music listening preference information 2 < / RTI > multimedia content information (e. G., Music that enhances concentration).

10 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.

In FIG. 10, a method for determining music listening preference information in consideration of context information among user environment information is disclosed.

Referring to FIG. 10, the multimedia contents service server can estimate the current state of the multimedia contents receiver and individually manage the music listening preference information according to the current state of the multimedia contents receiver.

For example, the multimedia contents service server can utilize the moving speed, the map information, and the traffic information to estimate the current state of the receiver of the multimedia contents.

The multimedia content server may track the moving location of the multimedia content recipient, the moving speed of the multimedia content recipient, and so on to determine whether the multimedia content recipient is walking on the car or traveling on a bicycle. Further, it is possible to determine whether the receiver of the multimedia contents is moving on the road / car on the road, or on the subway where the user is moving.

Specifically, the multimedia content server can determine that the multimedia content recipient is walking and moving when the moving speed of the multimedia content recipient is less than the set maximum walking speed and the position of the multimedia content recipient changes by a certain distance in a specific direction.

In addition, if the multimedia content server is moving at a speed that is faster than the maximum walking speed set by the multimedia content receiver, is less than the vehicle boarding speed, and the position of the multimedia content receiver changes by a predetermined distance or more in a specific direction, , It can be judged that the vehicle is jumping and moving.

In addition, when the multimedia content receiver is moving on the road and is moving according to the route of the public transportation (for example, bus) input in advance, the multimedia content server determines that the multimedia content receiver is moving on the bus of a specific number .

In addition, the multimedia contents server may be configured such that when the moving position of the multimedia contents receiver is moved to the subway history, the location information of the multimedia contents receiver is intermittently recognized in the outdoor moving section of the subway, If it is included in the speed range and the movement route coincides with the movement route of the subway, it can be determined that the user is traveling on the subway of a specific line.

The multimedia contents service server can manage the music listening preference information of the multimedia contents receiver according to the above-described mobile situations.

As described above, the music listening preference information of the multimedia contents receivers according to the situations may be managed integrally or individually according to the degree of similarity.

In addition, the multimedia contents server selects music having a degree of similarity to music and music listening preference information similar to the music listening preference information of the receiver of the multimedia contents but closely related to the situation, Or may be provided to the receiver of the multimedia contents. For example, when it is judged that the receiver of the multimedia contents is passing the Shinchon station by taking the subway, the multimedia contents service server may provide the music related to the Shinchon station, the subway, etc., and the receiver of the multimedia contents is walking the street of Gwanghwamun If it is judged, the music related to the Gwanghwamun can be selected and provided. Selection of music contents considering the situation information of the multimedia content service server may be performed when the multimedia contents receiver does not perform the recording when the receiver periodically visits the place and the recording of the multimedia contents receiver takes more than a predetermined time.

In addition, the multimedia contents service server may further determine whether the location of the multimedia contents receiver is a separate set location such as a river, mountain, beach or the like to provide music corresponding to the current state of the multimedia contents receiver. For example, if the current location of the multimedia content recipient is determined to be the Han River, the multimedia content service server can recommend music related to the Han River to the user and provide the music. For example, if the current location of the multimedia content recipient is determined to be at the beach, the multimedia content service server may recommend and provide music related to the sea to the user.

When the degree of similarity between the first music listening preference information 1015 in the first situation 1010 and the second music listening preference information 1025 in the second situation 1020 is high similarly to the music providing method according to the location information , The multimedia contents service server periodically confirms the music listening preference of the receiver of the multimedia contents and selectively provides the music having different multimedia contents information for each individual situation periodically in order to expand the music listening preference, You can check again.

For example, it is possible to provide music in a first situation (1010) or a second situation (1020) where the degree of similarity to the music listening taste of the multimedia content recipient is not high and to confirm the response to the selected music, Or extend the range of the listening taste of the receiver of the multimedia contents. In this way, the receiver of the multimedia contents can not only listen to the music corresponding to the fixed music listening taste, but also can expand the music listening taste suitable for the user.

In other words, the multimedia contents service server can determine the situation information in consideration of the moving speed information, the map information, and / or the traffic information of the receiver of the multimedia contents. The situation information may include a first specific situation information and a second specific situation place.

The multimedia content service server may store first multimedia content information (e.g., concept, image related multimedia content information, etc.) related to the first user existing service usage history and first specific status information of the multimedia content recipient in the first specific status information, It is possible to set the first music listening preference information.

In addition, the multimedia content service server can set the second music listening preference information in consideration of the second user existing service usage history of the multimedia content recipient and the second multimedia content information related to the second specific location information in the second specific location information .

11 is a conceptual diagram illustrating a method for determining music preference information of a user based on user environment information according to an embodiment of the present invention.

In FIG. 11, a method for determining music listening preference information in consideration of time information / season information in user environment information is disclosed.

Referring to FIG. 11, a method for separately managing a music listening preference in consideration of time information of a user is disclosed.

The multimedia contents service server can divide the time in consideration of the daily information of the user. The time division is divided into the first time interval 1110 and the second time interval 1120 in consideration of the change of the user's daily time during 24 hours and then the music listening preference information The first music listening preference information 1115 for the first time period 1120, and the second music listening preference information 1125 for the second time period 1120). For example, the multimedia contents service server may manage the music listening preference information after dividing the time in consideration of the situation information / position information of the multimedia contents receiver, the weather time / bed time of the multimedia contents receiver, and the like. In addition, the multimedia contents service server can separately manage the time period by dividing the divided time period into morning, lunch, and evening.

The multimedia contents service server manages the music listening preference information of the multimedia contents recipient for each time interval and can provide music to the multimedia contents recipient according to the music listening preference information for each time interval.

Specifically, the multimedia contents server can manage the music listening preference information by setting the first time interval until the user wakes up to the workplace or the school. The multimedia content service server can recommend and provide music having a lively and bright characteristic more than the taste of the music of the user at home in consideration of the time characteristic in the first time period.

Next, the multimedia contents server server can manage the music listening preference information by setting the section in which the user moves to the workplace or the school to the second time period. The multimedia content service server may recommend and provide music having a lively and bright feature more than a user's listening preference in a moving state in consideration of time characteristics in the second time period.

Next, the multimedia content server server may set a time period in which the user is located at the workplace or a school to a third time period, and recommend and provide music corresponding to the music listening preference information.

Next, the multimedia content server server can manage the music listening preference information by setting the time interval in which the user returns from the workplace or school to the fourth time interval. The multimedia content service server may recommend music corresponding to the music listening taste of the user at the time of moving or music having a calmer characteristic than the music listening taste of the user in consideration of time characteristics in the fourth time period.

Next, the multimedia contents server server can manage the music listening preference information by setting the time period in which the user returns from the workplace or school to the home and is active in the fifth time period. The multimedia content service server may recommend music corresponding to the music listening taste of the user at home or music having a calm / calm characteristic than the music listening taste of the user in consideration of the time characteristic in the fifth time period.

Next, the multimedia contents server server can manage the music listening preference information by setting the time interval in which the user goes to sleep preparation at home as the sixth time interval. The multimedia content service server may recommend and provide music having a characteristic of being calm and calm in sleeping rather than the taste of the music of the user at home in consideration of time characteristics in the sixth time period.

The recommendation of the above-mentioned music can be determined in consideration of the multimedia contents information of the music as described above.

That is, the multimedia content service server may consider music preference information of the user and provide music to the receiver of the multimedia contents by further considering the taste of the user for each time period

12 is a conceptual diagram illustrating a method of providing a music recommendation service based on sharing music preference information among multimedia content recipents according to an embodiment of the present invention.

12 illustrates a method of grouping multimedia content recipients having similar music listening preference information in consideration of music listening preference information of multimedia content recipients.

Referring to FIG. 12, the multimedia contents receivers can be grouped according to certain degree of similarity in consideration of the music listening preference information of the multimedia contents receivers. A criterion may be set for classification of music listening preference information, and music preference preference information may be classified according to a set criterion so that multimedia content recipients can be grouped.

As a simple example, a criterion for classification of music listening preference information may be set as a first classification criterion 1210 of 'pleasant' and a second classification criterion 1220 of 'sad'.

In such a case, sub-characteristic information (e.g., 'happy', 'exciting', 'fast tempo', etc.) similar to the sub-characteristic information of the music listening preference information ' . In addition, sub characteristic information (e.g., 'depressed', 'teary', 'slow tempo', etc.) similar to the sub characteristic information of the music listening preference information 'sad' is stored in the second classification reference 1220 Can be integrated.

After setting the first classification reference 1210 and the second classification reference 1220, the multimedia content service server determines whether or not the music listening preference information of the multimedia contents receiver is close to the first classification reference 1210, It is possible to judge whether or not it is close to the target. The multimedia content receiver having the music listening preference information close to the first classification reference 1210 is classified into the first group 1215 and the multimedia content receiver having the music listening preference information close to the second classification reference 1220 is classified into the second group 1215, Group 1225. < / RTI >

After the above grouping, music can be recommended to a specific multimedia contents receiver in consideration of music listening preference information of the multimedia contents recipients included in the same group. For example, when the multimedia content receiver A is included in the first group 1215, the multimedia content receiver A receives the multimedia contents receiver A in consideration of the existing service usage history information of the multimedia contents receiver B included in the first group 1215 It is possible to recommend multimedia contents.

The criterion for classification of the music listening preference information can be set more granularly for more accurate music recommendation, and more accurate music can be recommended and provided to the receiver of the multimedia contents as it is segmented.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

Claims (10)

A method for providing user-customized multimedia content based on user environment information,
Receiving a request for a multimedia content service application from a transmitting terminal and / or a receiving terminal; And
And transmitting the multimedia content service application to the transmitting terminal and the receiving terminal either directly or through a relay server,
Wherein the multimedia content service application provides a music recommendation service to a multimedia content recipient corresponding to the receiving terminal,
The music recommendation service recommends music having multimedia content information matched with music preference information in consideration of user environment information of the multimedia content recipient,
Wherein the user environment information includes at least one of location information, context information, season information, and time information of the multimedia contents receiver,
The multimedia content service server determines the location information or the context information, determines music preference information for each of the location information or the context information, and determines the similarity between the location information and the music preference information for each context information It is determined based on whether or not the management of separate music listening preference information is necessary,
Wherein the multimedia content service server selectively provides music having different multimedia content information periodically to the music listening preference information having a high degree of similarity by individual locations or individual situations to reaffirm the taste of the multimedia content recipient. How to.
delete The method according to claim 1,
The multimedia content service server repeatedly determines the location information in consideration of whether or not a multimedia content receiver is located at a specific place in a predetermined time interval,
Wherein the position information includes first specific place information and second specific place information,
The multimedia content service server sets first music listening preference information in consideration of the first user existing service usage details of the multimedia content receiver in the first specific location information,
Wherein the multimedia content service server sets the second music listening preference information in consideration of the second user existing service usage details of the multimedia content recipient in the second specific location information. The method of claim 3,
Wherein the first music listening preference information is determined by further considering first multimedia content information associated with the first specific location,
And the second music listening preference information is determined by further considering second multimedia content information related to the second specific place. The method according to claim 1,
The multimedia content service server determines the context information in consideration of the moving speed information, the map information, and / or the traffic information of the receiver of the multimedia contents,
The situation information includes a first specific situation information and a second specific situation place,
The multimedia content service server sets the first music listening preference information in consideration of the first user existing service use history of the multimedia content receiver and the first multimedia content information related to the first specific situation information in the first specific situation information and,
The multimedia content service server sets second music listening preference information in consideration of second user existing service use details of the multimedia content recipient and second multimedia content information related to the second specific place information in the second specific place information . ≪ / RTI > A multimedia contents service server for providing user-customized multimedia contents based on user environment information,
A communication unit implemented for communication with a transmitting terminal and / or a receiving terminal; And
And a processor operatively coupled to the communication unit,
The processor receives a request for a multimedia content service application from the transmitting terminal and / or the receiving terminal,
The multimedia content service application is transmitted to the transmitting terminal and the receiving terminal either directly or through a relay server,
Wherein the multimedia content service application provides a music recommendation service to a multimedia content recipient corresponding to the receiving terminal,
The music recommendation service recommends music having multimedia content information matched with music preference information in consideration of user environment information of the multimedia content recipient,
Wherein the user environment information includes at least one of location information, context information, season information, and time information of the multimedia contents receiver,
The processor determines the position information or the situation information, determines music preference information for each of the position information or the situation information, and separately determines the preference information based on the degree of similarity between the position information and the music preference information Whether or not the management of the music listening preference information of the music listening preference information is necessary,
Wherein the processor is configured to selectively provide music having different multimedia content information periodically to the music listening preference information having a high degree of similarity on a per-individual-location basis or on an individual basis to re-confirm the taste of the multimedia content recipient Multimedia content service server.
delete The method according to claim 6,
The processor determines the location information by considering whether a multimedia content receiver is located at a specific place repeatedly in a predetermined time interval,
Wherein the position information includes first specific place information and second specific place information,
The processor sets the first music listening preference information in consideration of the first user existing service usage details of the multimedia content receiver in the first specific location information,
Wherein the processor sets the second music listening preference information in consideration of the second user existing service usage history of the multimedia content receiver in the second specific location information. 9. The method of claim 8,
Wherein the first music listening preference information is determined by further considering first multimedia content information associated with the first specific location,
Wherein the second music listening preference information is determined by further considering second multimedia content information related to the second specific location. The method according to claim 6,
Wherein the processor determines the context information in consideration of the moving speed information, the map information, and / or the traffic information of the multimedia contents receiver,
The situation information includes a first specific situation information and a second specific situation place,
The processor sets the first music listening preference information in consideration of the first user existing service use history of the multimedia content receiver and the first multimedia content information related to the first specific situation information in the first specific situation information,
The processor sets the second music listening preference information in consideration of the second user existing service use history of the multimedia content receiver and the second multimedia content information related to the second specific place information in the second specific place information A multimedia content service server.

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