CN110572454B - An advertisement delivery system that ensures the safety of the advertisement delivery process - Google Patents

An advertisement delivery system that ensures the safety of the advertisement delivery process Download PDF

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Publication number
CN110572454B
CN110572454B CN201910840920.7A CN201910840920A CN110572454B CN 110572454 B CN110572454 B CN 110572454B CN 201910840920 A CN201910840920 A CN 201910840920A CN 110572454 B CN110572454 B CN 110572454B
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Prior art keywords
advertisement
terminal
rsa
content
public key
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CN110572454A (en
Inventor
皮强
蒙重安
夏小成
陈蔚
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Relaxed Worry Free Technology Chengdu Co ltd
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Relaxed Worry Free Technology Chengdu Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/04Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks
    • H04L63/0428Network architectures or network communication protocols for network security for providing a confidential data exchange among entities communicating through data packet networks wherein the data content is protected, e.g. by encrypting or encapsulating the payload
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00Network architectures or network communication protocols for network security
    • H04L63/08Network architectures or network communication protocols for network security for authentication of entities
    • H04L63/0869Network architectures or network communication protocols for network security for authentication of entities for achieving mutual authentication
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/32Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
    • H04L9/3247Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials involving digital signatures

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  • Engineering & Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Hardware Design (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

本发明公开了一种保障广告投放过程安全的广告投放系统。广告投放系统中一个典型的广告投放过程包括:1)广告主通过广告投放系统前台上传广告到系统并指定要播放广告内容的终端设备;2)系统管理员对广告主上传的广告内容进行审核;3)系统对审核通过的广告使用平台私钥进行签名;4)系统使用终端公钥对平台公钥、广告签名、广告URL进行加密;5)系统将加密后的内容推送给要播放的终端设备;6)终端接收到推送后使用灌装的私钥进行解密;7)终端根据广告URL下载要播放的广告内容;8)终端对广告进行签名验证;9)终端播放签名验证通过的广告。基于本发明系统,可有效解决广告主恶意上传不良广告、审核操作安全性、广告内容在网络传输时被篡改、广告内容在广告终端被篡改等安全性问题。

The present invention discloses an advertisement delivery system for ensuring the safety of the advertisement delivery process. A typical advertisement delivery process in the advertisement delivery system includes: 1) the advertiser uploads the advertisement to the system through the front desk of the advertisement delivery system and specifies the terminal device to play the advertisement content; 2) the system administrator reviews the advertisement content uploaded by the advertiser; 3) the system signs the approved advertisement using the platform private key; 4) the system uses the terminal public key to encrypt the platform public key, the advertisement signature, and the advertisement URL; 5) the system pushes the encrypted content to the terminal device to be played; 6) the terminal uses the filled private key to decrypt after receiving the push; 7) the terminal downloads the advertisement content to be played according to the advertisement URL; 8) the terminal verifies the signature of the advertisement; 9) the terminal plays the advertisement that has passed the signature verification. Based on the system of the present invention, it can effectively solve the security problems such as the advertiser maliciously uploading bad advertisements, the security of the audit operation, the tampering of the advertisement content during network transmission, and the tampering of the advertisement content in the advertisement terminal.

Description

Advertisement putting system for guaranteeing safety of advertisement putting process
Technical Field
The present invention relates to advertisement delivery systems, and more particularly to security control of content of advertisements during transmission.
Background
A terminal device for playing multimedia advertisement, the advertisement content played finally originates from network transmission, and the process of network transmission is unsafe. In the process of checking by an administrator, the risk of theft of an account number exists, when the advertisement is pushed to the equipment, the network can be hijacked and impersonated, the advertisement content is large and needs to be downloaded to the local for caching, and the intelligent equipment can be black and the advertisement downloaded to the local can be replaced. If any one of the links has a problem, unexpected advertisement content can be finally played, and once the advertisement content is illegally utilized, disastrous results can be brought to advertisement platform operators and enterprises.
Disclosure of Invention
The invention aims to provide a safety control scheme in the process of uploading advertisements to playing, so as to solve the problems in the background technology.
In order to achieve the above purpose, the present invention provides the following technical solutions:
an advertisement delivery system for ensuring the safety of advertisement delivery process, comprising the following steps:
(1) Uploading advertisements to the system by an advertiser through an advertisement delivery system foreground and designating terminal equipment for playing advertisement contents;
(2) A system administrator checks advertisement contents uploaded by an advertiser;
(3) The system signs the approved advertisement by using the platform private key;
(4) The system encrypts a platform public key, an advertisement signature and an advertisement URL by using a terminal public key;
(5) The system pushes the encrypted content to terminal equipment to be played;
(6) After receiving the push, the terminal decrypts by using the filled private key;
(7) The terminal downloads advertisement content to be played according to the advertisement URL;
(8) The terminal verifies the signature of the advertisement;
(9) The terminal plays the advertisement with the signature verification passed.
The step 1 is further as follows:
(1-1) an advertiser logs in the system foreground through an account number and password
(1-2) An advertiser uploading an advertisement;
(1-3) the advertiser selecting a terminal for advertisement delivery.
The step2 is further as follows:
(2-1) an administrator logs in a system background by using an account number and password;
(2-2) the administrator performs authorization authentication, specifically, the WeChat account bound by the administrator account may perform webpage authorization authentication, or the mobile phone number bound by the administrator account may perform short message verification code authentication;
(2-3) after the administrator authentication is passed, an audit operation can be performed.
And step 3, further, the system uses an RSA algorithm and a platform RSA private key to the advertisement content uploaded by the user to generate a signature. The platform RSA private key is a private key in a pair of RSA key pairs saved by the system.
The step 4 is further as follows:
And (4-1) acquiring a terminal RSA public key stored in the system according to a terminal for playing the advertisement appointed by a user, wherein the terminal RSA public key is that a pair of RSA key pairs is generated when the terminal equipment leaves a factory, the public key is stored in the system, and the private key is filled into the terminal equipment. The public key stored in the system is the terminal RSA public key;
(4-2) encrypting the URL corresponding to the advertisement content, the platform RSA public key and the signature generated in the step 3 by using an RSA algorithm and the terminal RSA public key. The platform RSA public key is a public key in a pair of RSA key pairs stored by the system.
The step 5 is further that the system pushes the message to the terminal through a third party message pushing platform such as self-built or aurora, EMQ and the like. The encrypted content generated in the step 4 can be pushed directly, or only the command can be pushed, and then the terminal requests the system to acquire the encrypted content generated in the step 4.
The step 6 is further as follows:
(6-1) the terminal stores the pushed encrypted content;
and (6-2) decrypting the pushed content by using the RSA private key filled by the terminal to obtain the advertising URL, the platform RSA public key and the advertising content signature.
And 7, further, using the advertising URL obtained by the decryption in the step 6 to download advertising content and store the advertising content locally.
And step 8, further performing signature verification on the advertisement content downloaded in the step 7 by using an RSA algorithm, the platform RSA public key obtained by decrypting in the step 6 and the advertisement content signature obtained by decrypting in the step 6.
The advertiser is a user who wants to put an advertisement to a terminal device through the system.
The advertisement content at least comprises one of pictures and videos.
The terminal equipment is equipment which is provided with an Android system, preloaded with an advertisement APP and filled with an RSA private key for playing advertisements when leaving a factory.
The system and the terminal device communicate by means of the internet, more specifically by means of the TCP or HTTP protocol.
When the terminal does not receive pushing, the steps of playing the advertisement are as follows:
(1) Loading locally stored downloaded advertisements;
(2) Loading the content pushed by the locally stored system, decrypting the content by using the filled terminal RSA private key to obtain an advertisement signature and a platform RSA public key;
(3) The loaded advertisement content uses RSA algorithm, advertisement signature and platform RSA public key to make signature verification;
(4) And playing the advertisement with the signature verification passed.
The RSA algorithm is an asymmetric encryption algorithm. Decryption may be accomplished without directly passing the key. This ensures the security of the information and avoids the risk of hacking caused by direct transfer of the key. Is a process of encrypting and decrypting by a pair of keys, which are respectively called a public key and a private key. The two are related mathematically, the principle of the encryption algorithm is to guarantee the security by the difficulty of factoring a very large integer.
Compared with the prior art, the invention has the beneficial effects that:
The invention adds the link of authorization verification on the basis of conventional account password verification, can effectively avoid the risk of the account being stolen, replaces plaintext communication by using a bidirectional encryption communication method, can protect advertisement content from being hijacked and tampered by a network, and can prevent the situation that advertisement files locally cached by advertisement terminal equipment are directly replaced by signature verification during each play. The terminal is guaranteed to finally play the expected advertisement content.
Drawings
Fig. 1 is a schematic diagram of an authorization flow when an administrator of the advertisement delivery system performs an auditing operation, and fig. 2 is a schematic diagram of a flow when the advertisement delivery system delivers advertisements to terminal devices and plays advertisements by the terminal devices.
Detailed Description
The technical scheme of the patent is further described in detail below with reference to the accompanying drawings and the detailed description.
As shown in FIG. 1, an advertisement delivery system for securing an advertisement delivery process includes an advertisement delivery system and a terminal, and users using the system include advertisers and administrators.
The advertiser uploads advertisements to the system through the foreground and designates the terminal to be put. After the administrator checks the advertisement in the background of the system, the system pushes the advertisement to the terminal, and the terminal plays the advertisement.
As shown in fig. 2, one specific implementation procedure is as follows:
1. The advertiser logs in the system foreground through the account number and password, and uploads advertisements to the system;
2. The advertiser selects a terminal to be put for the advertisement;
3. An administrator logs in the background of the system through an account number password, and performs WeChat webpage authorization authentication by using a WeChat signal bound by an account number, and the unauthorized or authorization authentication fails to perform auditing operation, so that the flow is terminated;
4. The administrator checks the advertisement content uploaded by the advertiser, and if the check refuses, the flow is terminated;
5. When the verification passes, the system uses a platform RSA private key to carry out RSA signature on the advertisement content;
6. the system uses a terminal RSA public key corresponding to the terminal appointed by the advertiser to carry out RSA encryption on the advertising URL, the platform RSA public key and the signature obtained in the step 5, and stores the encrypted data into a database;
7. The system pushes a message needing to pull the latest advertisement to a terminal selected to be played by an advertiser;
8. The terminal receives the notice and requests the system to acquire the encrypted data generated in the step 6;
9. the terminal stores the data obtained by the request to the local;
10. the terminal decrypts the data obtained by the request by using the terminal RSA private key filled when leaving the factory to obtain the advertising URL, the platform RSA public key and the advertising content signature, and if decryption fails, the process is terminated;
11. The terminal requests the advertising URL and downloads advertising content;
12. The terminal stores the downloaded advertisement content to the local;
13. the terminal uses the platform RSA public key obtained by decryption, the advertisement content signature and the advertisement content obtained by downloading to carry out RSA signature verification, if the signature verification fails, the flow is terminated;
14. The terminal plays the advertisement content with the signature verification passed.
The advertiser is a user who wants to put an advertisement to a terminal device through the system.
The advertisement content at least comprises one of pictures and videos.
And 3, the binding relation between the administrator account and the micro-signal refers to a mapping relation between openid and the administrator account of personal micro-signal under the application of the WeChat website formed by WeChat webpage authorization in an environment that the access is allowed by the restricted intranet.
The system stores a pair of 2048 bit RSA key pairs, which comprises a platform RSA private key and a platform RSA public key, wherein the private key is used for signing the advertisement content in the step 5, the public key is transmitted to the terminal after encryption, and the terminal uses the public key to carry out signature verification on the advertisement content in the step 13 after decryption.
And 7, pushing can be performed through three platforms such as aurora, EMQ and the like.
The terminal is equipment for installing an Android system, is preloaded with an advertisement APP, generates a pair of 2048-bit RSA key pairs when leaving a factory, fills a private key into a system ROM, and stores a public key in the system. The public key is used for encrypting in the step 6 to generate encrypted data, and the private key is used for decrypting the data in the step 13 to obtain advertising URL, advertising signature and platform RSA public key.
The foregoing is a preferred embodiment of the present invention, and various modifications or variations are made on the basis of the technical solution of the present invention, which still fall within the scope of the present invention.

Claims (18)

1. An advertisement putting method for guaranteeing the safety of advertisement putting process is characterized by comprising the following steps:
(1) Uploading advertisements to the system by an advertiser through an advertisement delivery system foreground and designating terminal equipment for playing advertisement contents;
(2) A system administrator checks advertisement contents uploaded by an advertiser;
(3) The system signs the approved advertisement by using the platform private key;
(4) The system encrypts a platform public key, an advertisement signature and an advertisement URL by using a terminal public key;
(5) The system pushes the encrypted content to terminal equipment to be played;
(6) After receiving the push, the terminal decrypts by using the filled private key;
(7) The terminal downloads advertisement content to be played according to the advertisement URL;
(8) The terminal verifies the signature of the advertisement;
(9) The terminal plays the advertisement with the signature verification passed.
2. The advertising method as claimed in claim 1, wherein the step 1 further comprises:
(1-1) the advertiser logs in the system foreground through an account number and password;
(1-2) an advertiser uploading an advertisement;
(1-3) the advertiser selecting a terminal for advertisement delivery.
3. The advertising method as claimed in claim 1, wherein the step 2 further comprises:
(2-1) an administrator logs in a system background by using an account number and password;
(2-2) an administrator performing authorization authentication;
(2-3) after the administrator authentication is passed, an audit operation can be performed.
4. The advertisement delivery method according to claim 3, wherein the step 2-2 of authorization authentication specifically comprises web page authorization authentication of WeChat account bound by administrator account, or short message verification code authentication of mobile phone number bound by administrator account.
5. The method for advertising according to claim 1, wherein the step 3 is further that the system uses RSA algorithm and platform RSA private key to generate signature for the advertisement content uploaded by the user.
6. The advertising method as claimed in claim 5, wherein the platform RSA private key is a private key in a pair of RSA key pairs stored in the system.
7. The advertising method as claimed in claim 1, wherein the step 4 further comprises:
(4-1) acquiring a terminal RSA public key stored in the system according to a terminal designated by a user to play an advertisement;
(4-2) encrypting the URL corresponding to the advertisement content, the platform RSA public key and the signature generated in the step 3 by using an RSA algorithm and the terminal RSA public key.
8. The advertising method as claimed in claim 7, wherein the platform RSA public key is a public key of a pair of RSA key pairs stored in the system.
9. The method of claim 7, wherein the terminal RSA public key is a public key of the terminal RSA public key stored in the system, and the private key is filled into the terminal equipment.
10. The method for guaranteeing the safety of the advertisement putting process according to claim 1, wherein the step 5 is further characterized in that the system can push the encrypted content generated in the step 4 directly or only push a command by pushing a message to the terminal through a self-built or aurora and EMQ message pushing platform, and the terminal requests the system to acquire the encrypted content generated in the step 4.
11. The advertising method as claimed in claim 1, wherein the step 6 further comprises:
(6-1) the terminal stores the pushed encrypted content;
and (6-2) decrypting the pushed content by using the RSA private key filled by the terminal to obtain the advertising URL, the platform RSA public key and the advertising content signature.
12. The method for securing an advertisement delivery process as set forth in claim 1, wherein the step 7 is further to decrypt the obtained advertisement URL using the step 6, download the advertisement content, and store it locally.
13. The method for securing advertisement delivery according to claim 1, wherein step 8 is further performed by signature verification on the advertisement content downloaded in step 7 using RSA algorithm, the platform RSA public key obtained by decryption in step 6, and the advertisement content signature obtained by decryption in step 6.
14. The advertising method as claimed in claim 1, wherein the advertiser is a user who wants to deliver advertisements to the terminal device through the system.
15. The advertising method as claimed in claim 1, wherein the advertisement content includes at least one of pictures and videos.
16. The advertising method for guaranteeing safety in an advertising process according to claim 1, wherein the terminal device is a device provided with an Android system, preloaded with an advertising APP, filled with an RSA private key at the time of delivery, and used for playing advertisements.
17. The advertising method for ensuring the safety of an advertising process according to claim 1, wherein the system and the terminal device communicate through the internet.
18. The advertisement delivery method for ensuring the safety of the advertisement delivery process according to claim 1, wherein the step of playing the advertisement when the terminal does not receive the push is:
(1) Loading locally stored downloaded advertisements;
(2) Loading the content pushed by the locally stored system, decrypting the content by using the filled terminal RSA private key to obtain an advertisement signature and a platform RSA public key;
(3) The loaded advertisement content uses RSA algorithm, advertisement signature and platform RSA public key to make signature verification;
(4) And playing the advertisement with the signature verification passed.
CN201910840920.7A 2019-09-11 2019-09-11 An advertisement delivery system that ensures the safety of the advertisement delivery process Active CN110572454B (en)

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