CN107147956A - The method and system that interaction of being signposted before video is played - Google Patents
The method and system that interaction of being signposted before video is played Download PDFInfo
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- CN107147956A CN107147956A CN201710374764.0A CN201710374764A CN107147956A CN 107147956 A CN107147956 A CN 107147956A CN 201710374764 A CN201710374764 A CN 201710374764A CN 107147956 A CN107147956 A CN 107147956A
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- 230000003993 interaction Effects 0.000 title claims abstract description 56
- 238000000034 method Methods 0.000 title claims abstract description 33
- 230000002452 interceptive effect Effects 0.000 claims abstract description 80
- 230000009471 action Effects 0.000 claims abstract description 37
- 230000010354 integration Effects 0.000 claims abstract description 12
- 229910052737 gold Inorganic materials 0.000 claims abstract description 10
- 230000007246 mechanism Effects 0.000 claims description 20
- 238000012544 monitoring process Methods 0.000 claims description 6
- 230000004044 response Effects 0.000 claims description 4
- 238000010200 validation analysis Methods 0.000 claims description 4
- 235000011464 Pachycereus pringlei Nutrition 0.000 claims description 2
- 240000006939 Pachycereus weberi Species 0.000 claims description 2
- 235000011466 Pachycereus weberi Nutrition 0.000 claims description 2
- 238000004364 calculation method Methods 0.000 claims 1
- 238000010586 diagram Methods 0.000 description 5
- 230000000694 effects Effects 0.000 description 3
- 230000006872 improvement Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 2
- 210000003811 finger Anatomy 0.000 description 1
- 238000002789 length control Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
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- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Graphics (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a kind of interactive method played of being signposted before video, at least comprise the steps：Signposted before playing video, and advertisement interaction is carried out in its default control information and presented；The action presented according to user to advertisement interaction, judges whether user enters integral operation；Computing is integrated to the user for entering integral operation, score value is obtained；Judge that the aim parameter signposted before video is played whether to finish, such as finish, then score value comes into force；Conversely, not coming into force then；The integration score value come into force is exchanged into virtual gold coin, and deposited to the virtual account of user.Present invention also offers a kind of system of application method；This method and system can realize user actively and effectively watch advertisement, and while improving Consumer's Experience, the rights and interests of advertiser are ensure that well.
Description
Technical field
The present invention relates to video broadcasting field, and in particular to a kind of interactive method played of being signposted before video and application should
The system of method.
Background technology
Nowadays people watch video frequency program by broadcast message class software or website and had become most in watching video program
The mode of main flow.And current video website, signposted to increase before the income of website generally requires increase；In prior art
In, when user browses video, general video website can force user to finish watching advertisement, or allow user to turn into video website
Member, positive can be just directly entered by skipping advertising service by purchase, and it is to need to pay that this, which is skipped,.Got over the duration of advertisement
Come more long, Consumer's Experience is also worse and worse；So that many users may select to find new video website, or it is to give up viewing
The video.Therefore, the technology signposted before a variety of skip is occurred in that, such as patent CN105847976A.
An equalization point is searched out between Consumer's Experience to be delivered in advertiser web site, user had both been met and has rapidly browsed to
Video, ensures that advertisement is successfully delivered again；Signpost and pass through across screen browsing method before video disclosed in patent CN103646340A
Mobile terminal playing is transferred to by being signposted before video website, although ensure that advertisement improves Consumer's Experience on the premise of playing,
But the advertisement is played and not necessarily effectively played, i.e., user does not watch the advertisement broadcasting of mobile terminal, and it can not be
Advertiser brings real rights and interests.Therefore, apply for the artificial effective broadcasting (user actively watches) for ensureing advertisement, and improve user
Experience property, has manufactured to player of being signposted before prior art and has been correspondingly improved.
The content of the invention
It is an object of the invention to propose a kind of interactive method played of being signposted before video, user can be achieved actively and has
The viewing advertisement of effect, while improving Consumer's Experience, ensure that the rights and interests of advertiser well.
To achieve the above object, the technical solution adopted in the present invention is the interactive side played that signposts before a kind of video
Method, at least comprises the steps：
Signposted before S10, broadcasting video, and advertisement interaction is carried out in its default control information and presented；
S20, the action presented according to user to advertisement interaction, judge whether user enters integral operation；
S30, the user to entrance integral operation are integrated computing, obtain score value；
S40, judge that the aim parameter signposted before video is played and whether finish, such as finish, then score value comes into force；Conversely,
Do not come into force then；
S50, the integration score value come into force is exchanged into virtual gold coin, and deposited to the virtual account of user.
It is further effective viewing of guarantee advertisement really, in the S10, advertisement is carried out in its default control information
Interaction is presented：The advertisement is decoded, the content that decoded result selectes multiple nodes according to default mechanism is entered
Row processing, the control information of each node of acquisition correspondence, and multiple interactive present are divided to the corresponding control letter of each node
Association is corresponded in breath；
The default mechanism can be used as the control information of the node, the length of its control information for ad content certain field
Spend for 200-00 bytes；Or can for ad content node time location be used as the node control information.
Further, to improve interactive simplification, user interaction experience is improved, the advertisement interaction, which is presented, includes control
The corresponding video clip floating region of information, emerge graphic code and interactive icons in video clip.
Further, in the S20 the interactive presentation action of advertisement includes,
Under click trigger events, the link advertisement page at detailed advertising interface is entered by video clip, or is clicked on mutual
Cardon is denoted as mark；
The graphic code is read using mobile terminal, and generates chained address, into advertising page.
Further, it is described to judge whether user specifically includes into integral operation, advertisement interaction is presented as user
When action occurs, then into integral operation pattern；There is no the action presented to advertisement interaction such as, then do not enter integral operation
Pattern, but played out according to general advertisement broadcast mode.
Integral operation mechanism in another of the invention improvement project, the S30 is：In control information node, work as generation
Click trigger events, and after demarcating successfully, then to same click trigger events labeled as plus a score value；Scheme when occurring to read
Shape code, accessed advertising page feedback has been browsed demarcates successfully after information, and adds a score value.
In another improvement project, judge in the S40 specific method that the aim parameter signposted before video plays for
Signposted before same video in the reproduction time of statistical piece, the action frequency presented by interaction is judged before video come correspondence
Whether the aim parameter signposted is played and is finished；
Number of times and interaction is presented as the interactive of aim parameter section control information that will be signposted before video in the mechanism judged
The action frequency of presentation compares, when it is interactive present number of times with it is interactive present to act frequency identical, or both
Difference judges the score value obtained according to the action that interaction is presented as effective score value in default value range, then.
In another preferred scheme of the method for interactive broadcasting of being signposted before video of the present invention, methods described also includes：
The virtual gold coin of virtual account is used for the viewing time limit for exchanging VIP programs, the VIP programs can be specific
VIP programs are any program in VIP resources banks.
Another aspect of the present invention additionally provides the interactive system played of being signposted before a kind of video, and the system at least includes
Advertisement decoding unit, is carried out to the advertisement；
Control information generation unit, the content for selecting multiple nodes according to default mechanism for the decoded result to advertisement is entered
Row processing, obtains the control information of each node of correspondence；
Generation unit, the video clip front end generation link advertisement page trigger mechanism of correspondence control information is presented in interaction；It is right
The video clip front end generation interactive icons of control information；Or graphic code is generated to the video clip front end of control information；Institute
Stating graphical interfaces includes Quick Response Code, three-dimension code or bar code；
Control information and interactive presentation matching unit, for multiple interactive present to be divided into the corresponding control of each node
Corresponded in information；
Interactive presentation acts monitoring unit, for monitoring at interactive presentation whether occur interactive presentation event；
Integral mode judging unit, for judging whether user enters integral operation according to interactive presentation action；Work as user
When occurring to the action that advertisement interaction is presented, then into integral operation pattern；There is no the action presented to advertisement interaction such as,
Do not enter integral operation pattern then, but played out according to general advertisement broadcast mode；
Integral mode arithmetic element, the type of action for being presented according to advertisement interaction gives corresponding bonus point, and counts
All score values of section are counted；
Validation unit is integrated, is sent out in the reproduction time signposted before same video, passing through the interactive action presented
Whether raw number of times is played correspond to the aim parameter for the statistical piece that judges to signpost before video and is finished, and such as completes aim parameter, then integration is given birth to
Effect.
Further, the system also includes redemption unit, and the virtual gold coin for virtual account is used to exchange VIP programs
The viewing time limit, the VIP programs can be specific VIP programs or be any program in VIP resources banks.
The method and system that interaction of being signposted before the video of the present invention is played, passes through advertisement and plays interaction and reward mechanism
Mode, that is, improve the viewing experience of user, well advertisement putting business can be protected to obtain interests again.In addition, advertisement is divided into multiple
Stage carries out interactive processing, and sets the judgment threshold of interactive quantity, and the action frequency presented by interaction is sentenced come correspondence
Whether the aim parameter of statistical piece of being signposted before disconnected video is played and is finished, and user can be avoided to pay close attention to power is not good or single is interactive etc.
The invalid concern that reason is produced is mistaken for effective concern, improves the degree of accuracy of user's concern.
Interaction mode of being signposted before the video of the present invention is simple and various, it is easier to be easily accepted by a user；Integration is used after coming into force
In the chip of the VIP videos as viewing video website, for many video viewers, compared to directly exchange money more
To be tangible；And video website provides the user more rich service by the above method, the number of website user is preferably improved
On the other hand amount and quality, video website also provide more effective advertisement for advertisement putting business and play, and advertisement putting business can also be
The solution of the VIP videos of video website, which is broadcast, to be undertaken, in this way, realizing viewing user, video website and advertisement putting business three
The balance of interests, realizes multi-win.
Brief description of the drawings
The schematic diagram of the first embodiment of the method that Fig. 1 plays for interaction of being signposted before video of the present invention；
The schematic diagram of second of embodiment of the method that Fig. 2 plays for interaction of being signposted before video of the present invention；
Byte information is labeled as the schematic diagram of control information for the present invention by Fig. 3；
Time location is labeled as the schematic diagram of control information for the present invention by Fig. 4；
A kind of structural representation of the embodiment for the system that Fig. 5 plays for interaction of being signposted before video of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
Below with reference to the accompanying drawings embodiments of the invention are described.It is interaction of signposting before video of the present invention referring to Fig. 1
The schematic diagram of the first embodiment of the method for broadcasting.
The interactive method played of being signposted in the present embodiment before video comprises the steps：
Signposted before S10, broadcasting video, and advertisement interaction is carried out according to its default control information and presented；
S20, the action presented according to user to advertisement interaction, judge whether user enters integral operation；
S30, the user to entrance integral operation are integrated computing, obtain score value；
S40, judge that the aim parameter signposted before video is played and whether finish, such as finish, then score value comes into force；Conversely,
Do not come into force then；
S50, the integration score value come into force is exchanged into virtual gold coin, and deposited to the virtual account of user.
In the present embodiment, by setting integration mechanism that the service of virtual paid property is provided viewing user, can avoid advertisement
That plays the generation of phenomenon such as skips or is switched, and realizes effective advertisement play mode, on the one hand improves user
Experience Degree, strengthens the customer volume of video website, on the other hand also assures that the interests of advertisement putting business.
It should be noted that the preset control information that will be signposted before video is set by medium content server, pre-
If multiple control information on carrying advertisement it is interactive, advertisement is carried out so as to stage by stage it is interactive, to judge that user really pays close attention to.
In another embodiment, as shown in Figure 2.On the basis of the first embodiment, signposted before the video
The method that interaction is played comprises the steps.
In S10, signposted before the broadcasting video, and advertisement interaction is carried out in its default control information and tool is presented
Body comprises the steps：
S11, the advertisement is decoded；
S12, multiple node contents are selected according to default mechanism to decoded result handled, obtain correspondence each node
Control information；
Wherein, the default mechanism can be control information of the ad content certain field as the node, and it controls letter
The length of breath is 200-500 bytes；Or can for ad content node time location be used as the node control information.
It is then that ad content is divided into multiple units that medium content server selectes multiple nodes according to default mechanism.Example
As shown in figure 3, ad content includes 50000 bytes, every 10000 byte is set to a unit, then each cell end is a section
Point, that is, have 5 nodes, is node 1 between unit a and unit b, is node 2... between unit c and unit d；Before node, or
After person's node, or the front and rear byte information having is labeled as control information, and length control of the present invention to control information exists
Between 200-500 bytes, it is to avoid cause associated advertisement presentation long because long, weaken node meaning；Also avoid because too short
Cause the situation that the interactive time limit is inadequate.Again as shown in figure 4, being used as the control of the node using the time location of ad content node
In information, a length of 60s during ad content is set to a unit, each cell end is a node, that is, has 4 sections per 15s
Point；Node forward or is extended back a bit of time, labeled as control information, in specific example, node extends forward
5s, or successively extension 5s, also or it is front and rear each extend over 3s, the length of the control information is controlled between 5-8s.
S13, multiple interactive present are divided to the corresponding control information of each node, and correspond association.
Each control information of media play server correspondence sets interactive presentation, and the advertisement interaction, which is presented, includes control information
Corresponding video clip floating region, emerge graphic code and interactive icons in video clip.
In S20, advertisement interaction presentation action includes following two ways.
First way, under click trigger events, the link advertisement at detailed advertising interface is entered by video clip
Page, or click interactive icons are used as mark.The former is the whole interface being covered in the element for triggering click under control information
On, occur after click events, its link advertisement page can be entered by browser, is browsed；After advertising page is loaded successfully,
The click events are demarcated successfully.The latter is then that the element for triggering click is set to interactive icons, and the forms of interactive icons can be with
For thumb up, the corresponding figure or word such as read, the interactive icons are arranged at the side or corner at the interface under control information, sent out
After raw click events, the click events are demarcated successfully.
The second way, the graphic code is read using mobile terminal, and generates chained address, into advertising page.It is mobile
Terminal generates chained address according to the graphic code, accesses advertising page, after advertising page is accessed, advertising page passes through network connection matchmaker
Body content server, will access successful information record, and be demarcated as success to the Access Events.Wherein described graphic code can be
The forms such as Quick Response Code, three-dimension code or bar code.
During integral operation in S30, integral operation mechanism is：In control information node, triggered when occurring click
Event, and after demarcating successfully, then to same click trigger events labeled as plus a score value；When occurring to read graphic code, it is interviewed
Ask advertising page feedback to browse after information to demarcate successfully, and add a score value.In the case of generation without interactive event, depending on
Signpost and finished according to the mode playback in proposal before frequency, any interactive score value is not produced.And click trigger events and reading are schemed
When shape code event fails, then fail to produce any interactive score value.
Judge the specific method of the aim parameter signposted before video broadcasting for statistics of being signposted before same video in S40
In the reproduction time of section, the action frequency presented by interaction judges that the aim parameter signposted before video is played come correspondence is
It is no to finish.
The mechanism of wherein described judgement is：By the aim parameter signposted before video section control information it is interactive present number of times with
The action frequency that interaction is presented compares, when the interactive number of times that presents is identical with the action frequency of interactive presentation, or two
The difference of person judges the score value obtained according to the action that interaction is presented as effective score value in default value range, then.
It should be noted that aim parameter section can be to signpost before all or video signposted before video
A part.As shown in figure 3, when duration of being signposted before video is less than 30s, general, its aim parameter section is corresponding whole
Signposted before video；As shown in figure 4, when duration of being signposted before video is more than 30s, general, its aim parameter section is correspondence
Video before signpost a part, such as goal-selling amount section is 30s.
In above-mentioned aim parameter section 30s, interaction presentation number of times is identical with the action frequency that interaction is presented (to be referred to
Demarcate successful number of times), then the score value obtained according to the action that interaction is presented is judged as effective score value, and is stored to user
Personal virtual account.And during goal-selling amount Duan Weigeng long durations, such as 60s, typically number of times can be presented according to interaction is in interaction
The difference of existing action frequency is contrasted, and both differences then judge what is presented according to interaction in default value range
It is effective score value to act the score value obtained；The setting can avoid the non-interaction caused by a double fault from causing no score value to remember
Record.
The interactive method played of being signposted before the video of the present embodiment also includes：
S60, the viewing time limit by the virtual gold coin of virtual account for exchanging VIP programs, the VIP programs can be spy
Fixed VIP programs are any program in VIP resources banks.
Fig. 5 shows a kind of a kind of embodiment for the interactive system played of being signposted before video.
The system includes advertisement decoding unit 10, control information generation unit 11, interactive presentation generation unit 12, control
Information and the interactive matching unit 13, interactive presentation of presenting act monitoring unit 14, integral mode judging unit 15, integral mode fortune
Calculate unit 16, integration validation unit 17 and redemption unit 18.
Wherein, advertisement decoding unit 10 is used to carry out the advertisement.
Control information generation unit 11 is used for the content for selecting multiple nodes according to default mechanism to the decoded result of advertisement
Handled, obtain the control information of each node of correspondence.
The video clip front end generation link advertisement page trigger mechanism of the correspondence control information of generation unit 12 is presented in interaction；It is right
The video clip front end generation interactive icons of control information；Or graphic code is generated to the video clip front end of control information；Institute
Stating graphical interfaces includes Quick Response Code, three-dimension code or bar code；
For multiple interactive presentations to be divided to, each node is corresponding to be controlled control information with interactive presentation matching unit 13
Corresponded in information processed.
Interactive presentation action monitoring unit 14 is used to monitor at interactive presentation whether occur interactive presentation event.
Integral mode judging unit 15 is used to judge whether user enters integral operation according to interactive presentation action；Work as user
When occurring to the action that advertisement interaction is presented, then into integral operation pattern；There is no the action presented to advertisement interaction such as,
Do not enter integral operation pattern then, but played out according to general advertisement broadcast mode.
Integral mode arithmetic element 16, the type of action for being presented according to advertisement interaction gives corresponding bonus point, and unites
All score values for counting section carry out statistics
Integration validation unit 17 is used in the reproduction time signposted before same video, passes through the interactive action presented and sends out
Whether raw number of times is played correspond to the aim parameter for the statistical piece that judges to signpost before video and is finished, and such as completes aim parameter, then integration is given birth to
Effect.
The virtual gold coin that redemption unit 18 is used for virtual account is used for the viewing time limit for exchanging VIP programs, the VIP programs
It can be specific VIP programs or be any program in VIP resources banks.
Device embodiment described above is only schematical, wherein the unit illustrated as separating component can
To be or may not be physically separate, the part shown as unit can be or may not be physics list
Member, you can with positioned at a place, or can also be distributed on multiple NEs.It can be selected according to the actual needs
In some or all of module realize the purpose of this embodiment scheme.Those of ordinary skill in the art are not paying creativeness
Work in the case of, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Realized by the mode of software plus required general hardware platform, naturally it is also possible to pass through hardware.Understood based on such, on
The part that technical scheme substantially in other words contributes to prior art is stated to embody in the form of software product, should
Computer software product can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some fingers
Order is to cause a computer equipment (can be personal computer, server, or network equipment etc.) to perform each implementation
Method described in some parts of example or embodiment.
Embodiments described above, does not constitute the restriction to the technical scheme protection domain.It is any in above-mentioned implementation
Modifications, equivalent substitutions and improvements made within the spirit and principle of mode etc., should be included in the protection model of the technical scheme
Within enclosing.
Claims (10)
1. a kind of interactive method played of being signposted before video, at least comprises the steps：
Signposted before S10, broadcasting video, and advertisement interaction is carried out in its default control information and presented；
S20, the action presented according to user to advertisement interaction, judge whether user enters integral operation；
S30, the user to entrance integral operation are integrated computing, obtain score value；
S40, judge that the aim parameter signposted before video is played and whether finish, such as finish, then score value comes into force；Conversely, then not
Come into force；
S50, the integration score value come into force is exchanged into virtual gold coin, and deposited to the virtual account of user.
2. the interactive method played of being signposted before video as claimed in claim 1, it is characterised in that pre- at its in the S10
If control information on carry out advertisement interaction present be specially：The advertisement is decoded, to decoded result according to default machine
The content that system selectes multiple nodes is handled, and obtains the control information of each node of correspondence, and multiple interactive present are divided
Association is corresponded into the corresponding control information of each node；
The default mechanism can be control information of the ad content certain field as the node, and the length of its control information be
200-500 bytes；Or can for ad content node time location be used as the node control information.
3. the interactive method played of being signposted before video as claimed in claim 2, it is characterised in that the advertisement interaction is presented
Including the corresponding video clip floating region of control information, emerge graphic code and interactive icons in video clip.
4. the interactive method played of being signposted before video as claimed in claim 3, it is characterised in that the advertisement in the S20
Interactive presentation action includes,
Under click trigger events, the link advertisement page at detailed advertising interface is entered by video clip, or clicks on mutual cardon
It is denoted as mark；
The graphic code is read using mobile terminal, and generates chained address, into advertising page.
5. the interactive method played of being signposted before video as claimed in claim 4, it is characterised in that described whether to judge user
Specifically included into integral operation, when the action that user is presented to advertisement interaction occurs, then into integral operation pattern；Do not have such as
There is the action presented to advertisement interaction, then do not enter integral operation pattern, but carry out according to general advertisement broadcast mode
Play.
6. the interactive method played of being signposted before video as claimed in claim 5, it is characterised in that the integration in the S30
Calculation mechanism is：In control information node, after occurring click trigger events, and demarcate successfully, then to same click triggerings
Event flag is to add a score value；When occurring to read graphic code, accessed advertising page feedback has been browsed demarcates successfully after information, and
Plus a score value.
7. the interactive method played of being signposted before video as claimed in claim 1, it is characterised in that judge to regard in the S40
The specific method that the aim parameter signposted before frequency is played is in the reproduction time for signposting statistical piece before same video, by mutual
The dynamic action frequency presented judges whether the aim parameter signposted before video broadcasting finishes to correspond to；
The interactive number of times that presents of aim parameter section control information of the mechanism judged will to be signposted before video is presented with interactive
Action frequency compare, when it is interactive present number of times with it is interactive present act identical, or both difference of frequency
In default value range, then judge the score value obtained according to the action that interaction is presented as effective score value.
8. the interactive method played of being signposted before video as claimed in claim 1, it is characterised in that methods described also includes：
The virtual gold coin of virtual account is used for the viewing time limit for exchanging VIP programs, the VIP programs can be specific VIP
Program is any program in VIP resources banks.
9. a kind of interactive system played of being signposted before video, the system at least includes
Advertisement decoding unit, is carried out to the advertisement；
At control information generation unit, the content for selecting multiple nodes according to default mechanism for the decoded result to advertisement
Reason, obtains the control information of each node of correspondence；
Generation unit, the video clip front end generation link advertisement page trigger mechanism of correspondence control information is presented in interaction；To control
The video clip front end generation interactive icons of information；Or graphic code is generated to the video clip front end of control information；The figure
Shape interface includes Quick Response Code, three-dimension code or bar code；
Control information and interactive presentation matching unit, for multiple interactive present to be divided into the corresponding control information of each node
It is middle to correspond；
Interactive presentation acts monitoring unit, for monitoring at interactive presentation whether occur interactive presentation event；
Integral mode judging unit, for judging whether user enters integral operation according to interactive presentation action；When user is to wide
When the action for accusing interactive presentation occurs, then into integral operation pattern；There is no the action presented to advertisement interaction such as, then not
Into integral operation pattern, but played out according to general advertisement broadcast mode；
Integral mode arithmetic element, the type of action for being presented according to advertisement interaction gives corresponding bonus point, and statistical piece
All score values are counted；
Validation unit is integrated, is occurred time in the reproduction time signposted before same video, passing through the interactive action presented
Count to correspond to whether the aim parameter broadcasting for judging to signpost statistical piece before video finishes, such as complete aim parameter, then integration comes into force.
10. the interactive system played of being signposted before video as claimed in claim 9, it is characterised in that the system also includes
Redemption unit, the virtual gold coin for virtual account is used for the viewing time limit for exchanging VIP programs, and the VIP programs can be spy
Fixed VIP programs are any program in VIP resources banks.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710374764.0A CN107147956A (en) | 2017-05-24 | 2017-05-24 | The method and system that interaction of being signposted before video is played |
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| CN108156530A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of interaction reward |
| CN108563924A (en) * | 2018-04-24 | 2018-09-21 | 深圳市亿道数码技术有限公司 | A kind of multimedia ecosystem based on block chain |
| CN109286827A (en) * | 2018-09-20 | 2019-01-29 | 贺州学院 | Advertising promotion system |
| CN110401855A (en) * | 2018-04-25 | 2019-11-01 | 腾讯科技（深圳）有限公司 | Information displaying method, processing platform, calculates equipment and storage medium at device |
| CN112399206A (en) * | 2020-11-04 | 2021-02-23 | 中国联合网络通信集团有限公司 | Advertising push method and system |
| CN112399205A (en) * | 2020-11-04 | 2021-02-23 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system |
| CN112399207A (en) * | 2020-11-04 | 2021-02-23 | 中国联合网络通信集团有限公司 | Advertising push method and system |
| CN115550724A (en) * | 2022-09-29 | 2022-12-30 | 湖南快乐阳光互动娱乐传媒有限公司 | Method and device for improving digestibility of inventory of patch advertisements |
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